The Importance of a Good Author Interview


I recently had such great fun talking to my good friend Tom Evans, aka The Bookwright.

The topic was his two latest books, Flavours of Thought and The Art & Science of Lightbulb Moments

Tom wants to have quality video footage to help promote his books, and also to have the experience of being drawn out on his subjects.

That’s something I really love to do, and after so many years of having conversations with authors I’ve developed some expertise which gets really excellent results.

My vast experience of personal and business growth and development and the fact that I’ve interviewed hundreds of people have honed my abilities. One leading international multi-million seller employs me as his ‘primacy effect’ whenever he comes back from his lecturing and book promotion trips because it helps him centre and relocate after months away.

According to my interviewees, I’m an ‘agent provocateur’, a catalyst, a novel thinker and questioner who refreshingly reaches parts others do not – stimulating them into new areas of thought and ideas; it’s a brilliantly synergistic process that gets great results for all.  For a long time our authors have been asking me to offer them special expert interviews to promote their new books, courses and events, so I’ve decided to oblige.

You can find out more by emailing me on  interviews@resourcemagazine.co.uk  or Skype MChristineMiller for an ‘Expert Interview’ factsheet.

Read what Tom says:

“By far the best way an author can promote their work is through an interview …. but not any old interview. Both the questions asked and the manner in which they are asked and the interview is conducted is crucial to making you feel at ease and communicating your message.

I was doubly honoured last week not only to be interviewed by Christine Miller, Editor of ReSource Magazine, for both of my new books but also that, as a consummate professional, she had taken the time to read both my books so she could ask me just the right questions. I am thrilled too to hear she is now launching a service to interview authors in the Business Growth, Personal Development and Mind, Body, Spirit genres.

Don’t take my word for how good it is – see the two interviews below …”

You can find out more by emailing Christine Miller at  interviews@resourcemagazine.co.uk  for an ‘Expert Interview’ factsheet.
Skype:
MChristineMiller

Words from just a few of our interviewees:

“I love what you did with my interview…. I’m happy to work with you any time.”
Jack Canfield, “America’s #1 Success Coach”, Founder & CEO, Chicken Soup for the Soul Enterprises

“I feel your interview of ALL I ever did (maybe in my life) really GOT IT–who I am and why. Since then when we had the interview (in a very magical way) we found a funder, a wonderful Swiss guy, a business genius.”
Dr Candace Pert, Neuroscientist, bestselling author of ‘Molecules of Emotion’, and ‘How to Feel Go(o)d’

‘It is the most beautiful thing anyone has written about me and I honor you forever for it. It will be a permanent part of my press kit.’
Dr Barbara de Angelis, author of fourteen best-selling books which have sold over eight million copies

“Your questions provoke many new thoughts and creative ideas, you are an ‘agent provocateur’, and in our interviews and conversations you are able to reach parts no-one else does.”
Tony Buzan, Multi-million bestselling author of over 90 books, speaker and inventor of Mind Maps

How to Increase Your Business Success with Mind Maps – Tony Buzan

Tony Buzan, author of 100 best-selling books

Tony Buzan, Inventor of Mind Maps and author of 100 best-selling books

Chris Griffiths CEO of Think Buzan

Chris Griffiths CEO of Think Buzan

Mind Maps for Business

We’ve used Mind Maps at ReSource since the very beginning – our first edition contained a hand drawn map of the contents, and Tony Buzan has been a regular contributor covering areas from business to creativity and poetry.  In a brief preliminary interview for an upcoming  ReSource feature, I asked Mind Maps® inventor Tony Buzan about his latest book, ‘Mind Maps for Business’, written with Chris Griffiths,   CEO of Think Buzan.

“Tony, what’s different about this book ‘Mind Maps for Business’? What differentiates it from ‘Mind Maps at Work’, for example?”

“There is a comprehensive difference – ‘Mind Maps at Work’ was a play on the word ‘work’ – it was a way of showing Mind Maps working, and how they are effective in people’s lives in a broad range of contexts, not just at work. It also served as an introductory text for people in any working situation, not only in business, which is completely different.  In a way, it was a gentle preamble to Mind Maps for Business, and it certainly generated demand for the business book. People had read Mind Maps at Work, and other books, and this led to many requests for a book totally dedicated to the business world.

“The Mind Maps for Business Book has copious illustrations, there is full colour throughout, and there are inspiring stories and case studies  gathered from around the world from major players using Mind Maps. Some examples are Nicky Oppenheimer, Chairman of de Beers diamond mines in South Africa, who describes Mind Maps as an ‘indispensable tool’, which he used to steer his senior management team during a time of refocusing to capture the essence of the organisation – where it had been and where it was heading.”

Mind Maps for Business

Mind Maps for Business

Packed with Stories and Pictures

It’s true the book is packed with accounts of success in using Mind Maps for business from many different people.  Stephen Lundin, author of the 5 million copy best selling  FISH! says:

‘Mind Mapping uses the brain in the way it was designed, saves time, improves results and is fun. How can any business person be without this powerful tool?’

Masanori Kanda is known as one of the most influential entrepreneurs in Japan today. He was named the top marketer in the November issue of GQ Japan (2006) and speaking of the radical reorganisation of his company to respond to change, says: ‘Mind mapping can play a pivotal role in the process of developing a sustainable organisation that is adaptable to rapid changes today. With open and transparent cross-functional communications in all directions, the organisation grows to become more fair, resilient and effective.’

The introduction in 2006 of iMindMap, the Buzan technology for computer generated Mind Maps, developed in conjunction with Chris Griffiths, has also given rise to many more business applications. Major corporations, including Boeing, have used the methodology to envision and manage the multiple stages of complex projects from conception to delivery.

Says Mike Stanley, of the Boeing Corporation, USA:
“The use of Mind Mapping is an integral part of my Quality Improvement Project at Boeing. This has provided savings of over $10 million for my organisation.”

iMindMap Running a Meeting example

iMindMap Running a Meeting example

Timely and Comprehensive Guide

Now is the time when this book from Tony and Chris is most needed – we live in a fiercely competitive world, where global choice is greater than ever before, and customers and clients have broader options and market intelligence readily (and instantly!) available through the Internet. Agility in spotting trends, organising and managing multiple ideas and strategies, and smart implementation are key to success, something to which the use of Mind Maps is eminently well-suited.  They can help you sell, negotiate, plan, brainstorm, manage – and do so more effectively, saving you time and money.

Several people I’ve interviewed recently for ReSource (including top US business coach Marshall Goldsmith and New York Times bestselling author and consultant Marcus Buckingham) have suggested that ‘we’re all entrepreneurs now’. One unexpected current example in the UK is within the public sector, in tertiary education, where funding cuts are changing the landscape dramatically. Situations are arising where employees, some of whom have been in their jobs for ten or fifteen years, are now obliged to re-apply for their existing posts – and are consequently required to ‘sell’ themselves again as the best possible candidate for the job. This requires the skill of knowing how to best position yourself, not something most public sector employees have previously had to consider. The ability to identify and promote your key assets, talents and expertise as benefits to your organisation thus become critical to successful job retention, and Mind Mapping can also assist with this.

Transforming Business and Life

In this age of the changing world of work, when everyone, whether employed or running their own business, needs to adopt a more intelligently entrepreneurial mindset, ‘Mind Maps for Business’ helps fill a need for ways to develop clarity of thinking and effective methods to manage complexity and diversity. Mind Maps have been proven to achieve this –  over many years, across innumerable disciplines, and ‘Mind Maps for Business’ is an essential addition to the library of books we return to time and again for practical applications and guidance on being better in the business world – especially in the business of living productively and well.

You can get the book easily now at Amazon & WHSmith

Look out for a full article in the next edition of ReSource

Doing Well by Doing Good

Social Enterprise, sustainability,  and triple bottom line business have been a major focus for ReSource over recent years; we believe that personal and business growth and development go hand in hand – and we’ve been inspired and motivated by Muhammud Yunus and his Grameen Bank example, an enterprise which won Yunus the Nobel Peace Prize; by Lord Andrew Mawson who has been described as ‘Britain’s Social Entrepreneur’ – his groundbreaking Bromley-by-Bow Centre in one of London’s most deprived areas has transformed many lives and been a beacon for better ways of creating cohesive communities; and dedicated people such as Carole Spiers, Ida Horner, Getrude Matshe, who give their time, resources and expertise to projects around the world aimed at helping people to help themselves.

I recently heard Kevin Spacey talk about his projects ‘Old Vic New Voices’ at the Old Vic Theatre to help less privileged young people develop and grow through theatre training workshops and experiences -he described it as ‘sending the lift back down’ to bring up those not yet in a position to fulfill their potential and use their gifts and talents fully. It’s true that these days many people want a ‘hand up’ rather than a ‘hand out’ – and social businesses which offer an opportunity for gainful and worthy employment whilst creating social benefits are a proven way to achieve this.

Later today I’m attending a round table on ‘How to Change Lives with Good Business”, with Sally Reynolds of Social Firms UK giving a heads-up on her perspective as CEO of an organisation championing firms providing opportunities  to find sustainable employment  in the open labour market for severely disadvantaged people. My involvement with setting up our own humanitarian education and development organisation The ReSource Foundation as a social enterprise, and my recent partnership with a major network of Social Entrepreneurs makes this a highly relevant and topical event – I’ll be reporting with more information soon!

Here’s a brief video giving more information about Social Firms:

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