TODAY: The 7 Graces of Marketing by Lynn Serafinn
New book asks: Can we heal humanity and the planet
by changing the way we sell?
The 7 Graces of Marketing (paperback and Kindle) is available from Dec 13th at http://the7gracesofmarketing.com/book
Today is the official book launch of the brand new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by my friend and colleague, Lynn Serafinn. I wanted to share this news with you, because this book truly stands out as a title many are calling “ahead of its time”.
While Lynn is known as a leading online marketer, this book is definitely NOT a “how to” book on how to “do” marketing. Rather, it’s a book about how we can “be” with marketing, both as business owners AND consumers.
A bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire worldview, The 7 Graces of Marketing reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, Lynn shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world.
The book is intended to be a starting point for discussion, hopefully leading to global changes in the world of commerce. Here are Lynn’s poignant opening words from the book:
This is a book of questions, not a manual of answers. And I shall make no apologies for the fact that you are quite likely to have many more questions after you have finished reading this book than when you began…Instead of needing to find all the answers, let us agree to engage in the free dialogue of ideas. Let us unlock any barriers that may lie between us. Let us see and respect each other for what we all are: sentient, intelligent beings, who are made of the same ‘stuff’ and who share the same planet. Let us see and hear each other. Let us allow ourselves to be seen and heard. And now, with that in mind, let us begin with the first question of this book, and the one that will underpin all the other questions to follow: ‘Is marketing making us ill?’
From this point, Lynn invites us to dive into a fascinating dialogue spanning 400+ pages of extensive research, historical examples, a wide variety of philosophical and sociological perspectives, refreshing humour and masterful storytelling, as she takes us on a compelling exploration through “The 7 Key Relationships”, “The 7 Deadly Sins of Marketing”, and ultimately, “The 7 Graces of Marketing”.
The book is already receiving a lot of critical acclaim from other authors and speakers from the world of business and marketing, who are earmarking it as “the new paradigm” for the future. Here are just a few samples of what others have said:
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“At last–here’s a brilliant reframe of marketing and selling. Lynn Serafinn offers a brave new world, where competition and scarcity give way to collaboration, abundance and greater connection among all humanity–and we still profit and prosper as we help each other. I love it!”
~ DR. JOE VITALE, author of The Attractor Factor, Buying Trances
“The world NEEDS this book! Lynn is ahead of the curve, and leading us toward how we will ALL look at marketing in the future.”
~ RICHARD S. GALLAGHER, author of How to Tell Anyone Anything and What to Say to a Porcupine
“This is what the world has been waiting for! Finally a marketing book that guides us out of fear, lack and limitation into love, prosperity and abundance.”
~ DR. ERIC PEARL, author of The Reconnection: Heal Others, Heal Yourself
“An amazing book…It’s so ahead of the times, and is the kind of book that can set a new paradigm altogether.”
~ WILLIAM GLADSTONE, Founder Waterside Productions Literary Agents, author of The Twelve, co-author of The Golden Motorcycle Gang
“Natural, fresh and original, The 7 Graces of Marketing is the defining organic approach to marketing…”
~ LIZ GOODGOLD, author of Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!
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Buy The 7 Graces of Marketing from Dec 13th at
http://the7gracesofmarketing.com/book
I am pleased to be supporting Lynn in the launch of this book, which is taking place on Tuesday December 13th.
When you buy The 7 Graces of Marketing during the launch, you can receive dozens of personal and professional development gifts from Lynn’s friends and colleagues, as well as the complete set of MP3s (over 10 hours of audio) from Lynn’s 7-part “7 Graces of Marketing Telesummit”, with 24 internationally renowned guest speakers discussing all of the “7 Deadly Sins” and “7 Graces” of marketing. Nearly 2000 people registered to attend this exceptional live event which took place last week, and now you can get the complete audio set as a gift, simply by buying the book, along with nearly 50 other free gifts.
To pick up your copy of the book (in paperback or Kindle)
and claim your bonus gifts, go to:
http://the7gracesofmarketing.com/book
I hope you’ll check out The 7 Graces of Marketing by Lynn Serafinn this week, so we can begin the dialogue for a more connected way of doing business and marketing that will serve both humanity and the Planet.
