Wordpower: How Headlines Impact Our Perceptions

Wordpower….Look at these headlines from a story which emerged in the London free newspapers on (October 15th 2010) about an unfortunate person who has had an accident….

Number 1: The morning story from Joel Taylor in the London Metro:

London Metro October 15th

London Metro October 15th

When I saw this story, the word ‘drinker’ jumped out at me and I commented to a colleague that, in my opinion, it gave the wrong impression, conjuring up a picture of someone who has consumed a lot of alcohol or is even drunk. With the current tendency to blame drinkers (i.e.people who’ve consumed alcohol)  for accidents which befall them, this didn’t seem to me to be the right tenor: yet  ‘drinker’ shouldn’t really have that sense of the derogatory attached to it  (and maybe it is only my perception): we all drink something, whether it’s water, coffee, or an alcoholic beverage, yet the term drinker…‘he/she’s a drinker’...what meaning does it convey or imply about a person?

I thought it should say ‘woman’ or ‘customer’ and was pondering the style, which seemed a little impersonal, given that the details of gender are contained in the story, and also the seriousness of the accident.

Number 2: Later in the day, we picked up the Evening Standard and this was the treatment there by Felix Allen:

London Evening Standard October 15th 2010

London Evening Standard October 15th 2010

I was pleased to see this different tone. I know the speed and pressure under which journalists have to operate, especially to get out early morning editions such as the Metro; I know that catchy titles are important and they differ according to the publication – but it is also my view that we have to show compassion and love for people and try to avoid putting them into categories just for expediency and attention. I’m sure it wasn’t intentional, it’s simply an example of how perception works, and how we as human beings make meaning, and again it is my own opinion.

What undertones and subtleties do you notice in words that are used in the media or in common speech, does it affect their meaning, and do you think more discernment would be a good thing?

Metro and The Evening Standard are both free publications distributed in London (Metro in other cities too) on weekdays and serve a great purpose in entertaining and informing the travelling public on their journeys around the metropolis.

Finally – Warm Wishes for a complete recovery to the unfortunate woman injured by the plant pot.


Christine is a psychologist, executive coach, mentor, speaker, published author and poet. With a varied and successful 25-year career in research and consulting across diverse sectors, she now conducts leadership and organisational transformations. As a guide and mentor she seeks to release untapped potential in her clients.

She has recently completed extensive research into creating sustainable cultures for more values-driven, loving, compassionate organisations, with over sixty global leaders, ranging from HH the Dalai Lama to Sir Terry Leahy and The Rt Hon Vince Cable, Secretary of State for Business. Christine is a Fellow of London Metropolitan University Business School’s Centre for Progressive Leadership.

Christine is able to adapt to different environments and issues quickly, where she is known for her ethical approach, her empathy, her stimulating and thought-provoking method of questioning, and for her ability to put people at ease. She is renowned for her creative resourcefulness and wisdom, her penetrating analysis, insights and ability to provoke transformational thinking and action for organisations and individual coaching and consulting clients worldwide.


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