How to Increase Your Business Success with Mind Maps – Tony Buzan

Tony Buzan, author of 100 best-selling books

Tony Buzan, Inventor of Mind Maps and author of 100 best-selling books

Chris Griffiths CEO of Think Buzan

Chris Griffiths CEO of Think Buzan

Mind Maps for Business

We’ve used Mind Maps at ReSource since the very beginning – our first edition contained a hand drawn map of the contents, and Tony Buzan has been a regular contributor covering areas from business to creativity and poetry.  In a brief preliminary interview for an upcoming  ReSource feature, I asked Mind Maps® inventor Tony Buzan about his latest book, ‘Mind Maps for Business’, written with Chris Griffiths,   CEO of Think Buzan.

“Tony, what’s different about this book ‘Mind Maps for Business’? What differentiates it from ‘Mind Maps at Work’, for example?”

“There is a comprehensive difference – ‘Mind Maps at Work’ was a play on the word ‘work’ – it was a way of showing Mind Maps working, and how they are effective in people’s lives in a broad range of contexts, not just at work. It also served as an introductory text for people in any working situation, not only in business, which is completely different.  In a way, it was a gentle preamble to Mind Maps for Business, and it certainly generated demand for the business book. People had read Mind Maps at Work, and other books, and this led to many requests for a book totally dedicated to the business world.

“The Mind Maps for Business Book has copious illustrations, there is full colour throughout, and there are inspiring stories and case studies  gathered from around the world from major players using Mind Maps. Some examples are Nicky Oppenheimer, Chairman of de Beers diamond mines in South Africa, who describes Mind Maps as an ‘indispensable tool’, which he used to steer his senior management team during a time of refocusing to capture the essence of the organisation – where it had been and where it was heading.”

Mind Maps for Business

Mind Maps for Business

Packed with Stories and Pictures

It’s true the book is packed with accounts of success in using Mind Maps for business from many different people.  Stephen Lundin, author of the 5 million copy best selling  FISH! says:

‘Mind Mapping uses the brain in the way it was designed, saves time, improves results and is fun. How can any business person be without this powerful tool?’

Masanori Kanda is known as one of the most influential entrepreneurs in Japan today. He was named the top marketer in the November issue of GQ Japan (2006) and speaking of the radical reorganisation of his company to respond to change, says: ‘Mind mapping can play a pivotal role in the process of developing a sustainable organisation that is adaptable to rapid changes today. With open and transparent cross-functional communications in all directions, the organisation grows to become more fair, resilient and effective.’

The introduction in 2006 of iMindMap, the Buzan technology for computer generated Mind Maps, developed in conjunction with Chris Griffiths, has also given rise to many more business applications. Major corporations, including Boeing, have used the methodology to envision and manage the multiple stages of complex projects from conception to delivery.

Says Mike Stanley, of the Boeing Corporation, USA:
“The use of Mind Mapping is an integral part of my Quality Improvement Project at Boeing. This has provided savings of over $10 million for my organisation.”

iMindMap Running a Meeting example

iMindMap Running a Meeting example

Timely and Comprehensive Guide

Now is the time when this book from Tony and Chris is most needed – we live in a fiercely competitive world, where global choice is greater than ever before, and customers and clients have broader options and market intelligence readily (and instantly!) available through the Internet. Agility in spotting trends, organising and managing multiple ideas and strategies, and smart implementation are key to success, something to which the use of Mind Maps is eminently well-suited.  They can help you sell, negotiate, plan, brainstorm, manage – and do so more effectively, saving you time and money.

Several people I’ve interviewed recently for ReSource (including top US business coach Marshall Goldsmith and New York Times bestselling author and consultant Marcus Buckingham) have suggested that ‘we’re all entrepreneurs now’. One unexpected current example in the UK is within the public sector, in tertiary education, where funding cuts are changing the landscape dramatically. Situations are arising where employees, some of whom have been in their jobs for ten or fifteen years, are now obliged to re-apply for their existing posts – and are consequently required to ‘sell’ themselves again as the best possible candidate for the job. This requires the skill of knowing how to best position yourself, not something most public sector employees have previously had to consider. The ability to identify and promote your key assets, talents and expertise as benefits to your organisation thus become critical to successful job retention, and Mind Mapping can also assist with this.

Transforming Business and Life

In this age of the changing world of work, when everyone, whether employed or running their own business, needs to adopt a more intelligently entrepreneurial mindset, ‘Mind Maps for Business’ helps fill a need for ways to develop clarity of thinking and effective methods to manage complexity and diversity. Mind Maps have been proven to achieve this –  over many years, across innumerable disciplines, and ‘Mind Maps for Business’ is an essential addition to the library of books we return to time and again for practical applications and guidance on being better in the business world – especially in the business of living productively and well.

You can get the book easily now at Amazon & WHSmith

Look out for a full article in the next edition of ReSource

New ReSource hot off the press


It’s been a busy few weeks getting this edition of ReSource off to print, and there are some really great interviews and articles which I’ve really enjoyed preparing.

I also relished designing the fresh summer cover –

ReSource Edition 17

ReSource Edition 17

Some snippets

‘Generation Y’ has featured  strongly, it wasn’t an intentional thing, simply that it was topical amongst the people I was speaking to.

Generalisation about any group is not ideal, and can be dangerous, and we acknowlede that there are always exceptions, yet Don Tapscott, Marshall Goldsmith, Kate Sweetman and Marcus Buckingham are all talking about the differences between this group of 16 – 31 year olds and the ‘boomers’ – the message is that they are flexible, value-driven and aren’t impressed by materialism in the way previous generations have been – they won’t compromise their ideals.

Kate Sweetman talks about the fact that Gen Y ‘s values, needs and wants are very similar to those that women have traditionally upheld –

“I predict that companies that can solve the C-level gender gap will also win the Talent war for the best and the brightest in Gen Y.  What women have always wanted and what Gen Y demands are virtually the same things.”

Don Tapscott advocates listening to young people and acting on their input. He says of the Net Generation:

“they are the first ever global generation, and they are defined by these eight norms. If you are designing a company, a brand, a marketing programme, or a government, it doesn’t matter what it is, these eight norms need to be at the centre of it.”

Marcus Buckingham (in London next week – check out his June 10 event here – ReSource will be there as a media partner) noted:

“All the research that I have seen shows that Gen Y is a ‘volunteerist’ generation, and an optimistic generation, but they are clueless about what it takes to perform”

Marshall Goldmsith has some great advice:

“For young people, my advice is that the world you are growing up in is a much more competitive world than the world I grew up in. Make sure you love what you do, or you are going to be living in what I call ‘New Age Professional Hell’“.

These are just a selection from the host of valuable, great articles covering a range of topics from business leadership and personal success to spirituality and well-being – check out www.resourcemagazine.co.uk and subscribe so you don’t miss out on a truly great ReSource!


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