Originally written as a story and metaphor for a young client, this was first published in
my poetry book, ‘Secret Garden of the Soul’, here recreated and revised for 2012,
the Year of the Water Dragon.
Happy Chinese New Year…
7 Graces of Marketing – Lynn Serafinn
TODAY: The 7 Graces of Marketing by Lynn Serafinn
New book asks: Can we heal humanity and the planet
by changing the way we sell?
The 7 Graces of Marketing (paperback and Kindle) is available from Dec 13th at http://the7gracesofmarketing.com/book
Today is the official book launch of the brand new book The 7 Graces of Marketing: how to heal humanity and the planet by changing the way we sell by my friend and colleague, Lynn Serafinn. I wanted to share this news with you, because this book truly stands out as a title many are calling “ahead of its time”.
While Lynn is known as a leading online marketer, this book is definitely NOT a “how to” book on how to “do” marketing. Rather, it’s a book about how we can “be” with marketing, both as business owners AND consumers.
A bold, holistic and often spiritual examination not merely of the world of advertising, but also of our entire worldview, The 7 Graces of Marketing reveals how our relationships with Self, others, our businesses, our economy and the Earth impact every aspect of our lives. Addressing both the conscious and unconscious mechanics of marketing, Lynn shows the impact consumer culture has upon our health, our economy and the delicate ecological balance of our natural world.
The book is intended to be a starting point for discussion, hopefully leading to global changes in the world of commerce. Here are Lynn’s poignant opening words from the book:
This is a book of questions, not a manual of answers. And I shall make no apologies for the fact that you are quite likely to have many more questions after you have finished reading this book than when you began…Instead of needing to find all the answers, let us agree to engage in the free dialogue of ideas. Let us unlock any barriers that may lie between us. Let us see and respect each other for what we all are: sentient, intelligent beings, who are made of the same ‘stuff’ and who share the same planet. Let us see and hear each other. Let us allow ourselves to be seen and heard. And now, with that in mind, let us begin with the first question of this book, and the one that will underpin all the other questions to follow: ‘Is marketing making us ill?’
From this point, Lynn invites us to dive into a fascinating dialogue spanning 400+ pages of extensive research, historical examples, a wide variety of philosophical and sociological perspectives, refreshing humour and masterful storytelling, as she takes us on a compelling exploration through “The 7 Key Relationships”, “The 7 Deadly Sins of Marketing”, and ultimately, “The 7 Graces of Marketing”.
The book is already receiving a lot of critical acclaim from other authors and speakers from the world of business and marketing, who are earmarking it as “the new paradigm” for the future. Here are just a few samples of what others have said:
* * * * *
“At last–here’s a brilliant reframe of marketing and selling. Lynn Serafinn offers a brave new world, where competition and scarcity give way to collaboration, abundance and greater connection among all humanity–and we still profit and prosper as we help each other. I love it!”
~ DR. JOE VITALE, author of The Attractor Factor, Buying Trances
“The world NEEDS this book! Lynn is ahead of the curve, and leading us toward how we will ALL look at marketing in the future.”
~ RICHARD S. GALLAGHER, author of How to Tell Anyone Anything and What to Say to a Porcupine
“This is what the world has been waiting for! Finally a marketing book that guides us out of fear, lack and limitation into love, prosperity and abundance.”
~ DR. ERIC PEARL, author of The Reconnection: Heal Others, Heal Yourself
“An amazing book…It’s so ahead of the times, and is the kind of book that can set a new paradigm altogether.”
~ WILLIAM GLADSTONE, Founder Waterside Productions Literary Agents, author of The Twelve, co-author of The Golden Motorcycle Gang
“Natural, fresh and original, The 7 Graces of Marketing is the defining organic approach to marketing…”
~ LIZ GOODGOLD, author of Red Fire Branding: How to Create a Hot Personal Brand to Have Customers for Life!
* * * * *
Buy The 7 Graces of Marketing from Dec 13th at
http://the7gracesofmarketing.com/book
I am pleased to be supporting Lynn in the launch of this book, which is taking place on Tuesday December 13th.
When you buy The 7 Graces of Marketing during the launch, you can receive dozens of personal and professional development gifts from Lynn’s friends and colleagues, as well as the complete set of MP3s (over 10 hours of audio) from Lynn’s 7-part “7 Graces of Marketing Telesummit”, with 24 internationally renowned guest speakers discussing all of the “7 Deadly Sins” and “7 Graces” of marketing. Nearly 2000 people registered to attend this exceptional live event which took place last week, and now you can get the complete audio set as a gift, simply by buying the book, along with nearly 50 other free gifts.
To pick up your copy of the book (in paperback or Kindle)
and claim your bonus gifts, go to:
http://the7gracesofmarketing.com/book
I hope you’ll check out The 7 Graces of Marketing by Lynn Serafinn this week, so we can begin the dialogue for a more connected way of doing business and marketing that will serve both humanity and the Planet.
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The Goddess Paradigm – beauty, peace and transformation
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Knowing you just have to be somewhere
Last weekend I was invited to a workshop which gave me a big calendar challenge, in that I was already booked for other activities, and initially I declined. But the event kept nibbling away in my mind, that little voice got louder and the whisper became a shout – and I knew I just had to go. So I re-arranged and went off to London’s Docklands to the Orassy Kendron at Westferry.
Partially it was the thought of spending time with Romio Shrestha, who is an artist of extraordinary talent. He has a fascinating history of working with people such as HH the Dalai Lama, which is how I discovered Romio’s incredible paintings. In fact, two of his poster-sized books insisted on accompanying me home from my sojourn in Nottingham with the Dalai, and have had pride of place on my sitting room coffee table ever since.
But there was something else…
I couldn’t quite work out what – after all, I could interview Romio another time, and that would be just fine.
The surprise came from the collection of amazing women who were there – people I had met years before, and not seen for ages – where it felt like we had been together only moments beforehand. People I had never met before, but it felt like I’d known them for many years. The camaraderie and community were a huge pleasure to join.
And the sheer joy of a peaceful, calm and inspiring atmosphere which nurtured us all, connections made, spirits re-kindled and the delight of Romio’s powerful yet playful talk and his explanations of the meanings and qualities of the goddesses he depicts in his paintings. In all, it was a refreshing experience that nourished the soul and spirit, and long may the goddesses flourish.
Just think, if I hadn’t followed that intuition, that gut feeling, I might have missed a superb treat and a re-union with some fabulous soul sisters!
When have you followed you instincts and found it has paid off hugely?
I’d love to know…please leave a comment below.
About Romio
“In this lifetime, my Monastery will have no walls.”
– Romio Shrestha –
Romio Bahadur Shrestha was born into a Newar family in Katmandu in Nepal. When he was five years old, two Tibetan Buddhist monks arrived at the door. Romio, they said, was the seventeenth reincarnation of the master Tibetan Thangka painter Arniko and they gave to him a stock of valuable art materials, explaining that he would, one day, form his own school of painting.
An example of one of Romio’s works.
My Video of the Taras – Buddhist Goddesses
https://youtu.be/dqe9h9tPR4k
A short video I made about the Tara goddesses Romio Shrestha represents in his wonderful art.
Tara invocation music by Sarah Patterson with loving thanks
This was inspired by the five days I spent with the Dalai Lama in Nottingham in 2008.
Millions of tiny diamonds discovered in candle flame
Diamonds dancing in a candle flame
Discovery could revolutionise the way we produce diamonds
Changes the way we look at candle flames forever
The magic and romance of candlelight, the way candles bring a sparkle to our lives, might be finding some scientific explanation according to recent research. Throwing a little light on candles, and why they fascinate us so much, a report from Professor Wuzong Zhou of St Andrew’s University, Scotland, published in Chemical Communications Journal reveals that an astonishing 1.5 million tiny diamond nanoparticles are created in a candle flame every second it burns.
Zhou created a new technique of sampling particles from the centre of the flame, something not previously possible. He said, "Unfortunately the diamond particles are burned away in the process, and converted into carbon dioxide, but this will change the way we view a candle flame forever". There is currently no way to extract the diamond particles, but with development the technique could lead to a more environmentally friendly and cheaper way of producing industrial diamonds.
The renowned scientist Michael Faraday in his celebrated 19th century lectures on “The Chemical History of a Candle” said in an 1860 address to the flame: “You have the glittering beauty of gold and silver, and the still higher lustre of jewels, like the ruby and diamond; but none of these rival the brilliancy and beauty of flame. What diamond can shine like flame?”
Perhaps this goes some way to explaining why illuminating flames and candlelit settings are so entrancing, and why they enhance our perceptions of the beauty of the moment and of the people in it.
Just think, millions of tiny diamonds dancing before our eyes!
Who knew what mysterious hidden jewels were forming, shimmering and dissolving, hidden in plain sight in a candle flame!
